How one country persuaded teens to give up drink and drugs

How has Iceland managed to turn its teenage substance abuse around?

Iceland had one of the worst teenage drinking and drug problems in Europe during the 80’s and 90’s. By 2017 it had one of the best. This BBC segment gives us an insight into the Icelandic mindset and how they tackled the problem.

This mind-boggling transformation has taken place country-wide over the course of just 30 years. Heralded as a great success, the programme has now been adopted by 35 other countries. The key to that success is multi-faceted, combining scientific evidence, family & community values, and a political will which has released in excess of 100 million euros of government funding per year for youth activities.

Follow the below link to watch the full-length video.

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